Kirsten Daniel is a Cool Soror of Delta Sigma Theta Sorority, Inc. and she joins the show today. The creator and visionary behind the brand Ateaelle as well as a music industry veteran, this A-T-L native is changing the conversation about her city one tee shirt concept and one brilliant idea at a time.
Kirsten Daniel got her start in the music industry where her multi-hyphenated positions can’t be contained to just one title. Her various roles include being a Celebrity Brand Manager, Marketing Executive and Cultural Preservationist. As an Atlanta native, Daniel noticed the lack of authentic representation of her great city and thus, a brand was born.
Ateaelle (pronounced A-T-L) is a fashion start up creating apparel and brand experiences that blend messages rooted in black excellence, pop culture, hip hop, and the entrepreneurial reverence of Atlanta, GA. Their goal is to create a sense of nostalgia while evoking conversation and continued adoration throughout the city.
And the brand is doing just that. Now sold at the Atlanta Airport and online, Kirsten’s vision for her brand reaches beyond quality tees. She is on the brink of launching a Youtube video series called, “A met this girl in Atlanta.” This series will showcase women who are from Atlanta and those who now call Atlanta home and how their lives have been impacted by the city.
Kirsten Daniel embodies all that Atlanta exemplifies and she is on the forefront of changing the narrative on what it really means to represent “Old Atlanta.” Old Atlanta-the city that birthed Martin and some of the realest people you will ever meet, including Kirsten.